Know Where Your Followers Come From With New Order-Type Tags

You can now see which type of order brought a guest in as a follower. Until now, every guest who signed up while ordering online got the same “Online Ordering” tag. They still get that tag, and now they’ll also get a tag for the type of order they placed:

• Catering: for followers who sign up during a catering pickup or delivery order

• Ordering Event: for followers who sign up during an ordering event order

• Event: for followers who sign up while buying tickets to a ticketed event

Guests who are already followers and logged in will also get the matching tag when they place one of these orders.

Why it matters
Use these tags to build audiences for your marketing campaigns. For example, you can promote your catering menu to past catering customers ahead of the holidays, or let previous event guests know about your next ticketed event.

What about my existing followers?
Your existing followers have already been tagged based on their past orders, so you can start using these tags in your campaigns right away.

Where to find it
Tags appear on each follower’s profile and can be used to filter your audience when creating a marketing campaign.